AmorePacific engages in diverse programs of social contribution, particularly in the areas of beauty and health, with the overarching slogan: “Makeup for Happiness: Embrace the Beautiful Changes in Your Life!” As Korea’s best-selling and most prestigious cosmetic company, AmorePacific strives to fulfill the social responsibilities it has as a corporate citizen of our society.
Makeup for Happiness is a public campaign of AmorePacific that caters to women with cancer by reviving joy in their lives with makeup and makeover tips.Learn more
Makeup for Happiness, launched in 2008, is a leading public campaign of AmorePacific that inspires joy for life and a new courage to live in women with cancer, whose struggle against cancer is worsened as cancer therapy affects their appearances. The campaign shares beauty and styling tips with these women to help them overcome their sense of loss and regain a more positive outlook on life.
Makeup for Happiness currently dispatches 500 volunteers, who are AmorePacific’s beauty counselors and instructors, to 50 or so hospitals nationwide to provide classes on makeup, skincare, and hairstyling. These volunteers also make home visits to patients who have difficulty traveling to hospitals. The family members of these patients are also encouraged to participate in the campaign and lend their hand in helping the women regain their sense of confidence and transform their outlook on life. Now in its sixth year (2013), the program has benefitted almost 8,800 cancer patients with the help of nearly 2,300 AmorePacific volunteers.
The pink ribbon is now a familiar symbol of the awareness against breast cancer. The Pink Ribbon Campaign worldwide continues to spread the message on the importance of preventing breast cancer.Learn more
In an effort to help Korean women protect their health and beauty, AmorePacific has teamed up with the Korea Breast Cancer Foundation (KBCF) and launched the Pink Ribbon Campaign in Korea, thus joining the international movement to prevent suffering and victimhood inflicted on women by breast cancer.
The KBCF, Korea’s first nonprofit organization dedicated to the research and prevention of breast cancer, came into being last 2000 thanks to the investment and contribution from AmorePacific. The foundation strives to safeguard Korean women’s health and beauty against the threats of breast cancer. If diagnosed early, breast cancer can be cured away in 90% of the diagnosed patients. AmorePacific, together with the KBCF, raises the public awareness of this fact by organizing the Pink Ribbon Marathons, providing classes on breast cancer, paying for the medical expenses of poor patients, and providing grants for academic research on the prevention and treatment of breast cancer.
Hope Store is a microcredit program of AmorePacific that supports the autonomy and entrepreneurism of single moms by providing them with startup funds without requiring securities.Learn more
Hope Store is a microcredit program of AmorePacific, which supports the autonomy and entrepreneurism of financial struggling single moms by providing them with business startup funds without requiring securities. Single moms who have difficulty taking loans from the established financial order can apply for loans from Hope Store, and receive up to KRW 40 million each to help set up their business enterprises. The loans they redeem are accumulated in the Seed of Hope Fund to help other entrepreneurial single moms. The fund came into being when the family members and descendants of AmorePacific’s founding chairman, Suh Sung-whan, donated their inheritance from the founder to the Beautiful Foundation in June 2003.
Working with the Beautiful Foundation, AmorePacific provides diverse forms of support and assistance that women entrepreneurs need, including business consulting, legal advice, tax accounting, emotional support and interior design programs, training expenses, and products. The company’s employees also regularly volunteer for these activities to help women out.
AmorePacific has launched the Green Cycle Campaign in an effort to minimize its impact on the natural environment and preserve natural resources and landscapes by collecting back the empty glass and plastic containers of its products.Learn more
AmorePacific has launched the Green Cycle Campaign in an effort to contribute to environmental preservation with customers and minimize its impact on the natural environment by ensuring the proper recycling of the containers of its products. The campaign, which began as a movement for collecting back empty cosmetic bottles and jars at Innisfree in 2009, has since spread to all the other brands of the company, including Aritaum, Innisfree, Etude House, and other shops in department stores across the nation.
AmorePacific has partnered with a recycling specialist so that the collected bottles and jars are recycled and reused. In addition to monitoring and measuring the quantities of these bottles and jars collected on a regular basis, AmorePacific also records the amounts of carbon dioxide emissions reduced thanks to the quantities of empty bottles and jars collected back, and publishes the information on its Web site for the public to see. The company will continue and reinforce this campaign in the future.
Beautiful Purchases is the name of a program that ensures that AmorePacific purchase the raw materials it needs by adhering to three principles: the safety of the materials, environmental preservation, and contribution to local society. The objective is to benefit consumers, the natural environment, and society at large.Learn more
Beautiful Purchases is the name of a program that ensures that AmorePacific purchase the raw materials it needs by adhering to three principles: the safety of the materials, environmental preservation, and contribution to local society. The objective is to benefit consumers, the natural environment, and society at large. By making “Beautiful Purchases,” AmorePacific supports the stability of income for producers and suppliers; preserves local ecosystems and resources by fostering eco-friendly farming techniques; and reassures customers by transparently disclosing information on the origins of the ingredients it uses.
Starting with the camellia flowers of the Jeju Dongbaek Village in February 2010, AmorePacific has entered Beautiful Purchase agreements so far with 10 regions or towns, including those for the eco-friendly ginseng from Jeonbuk, the paper mulberry of Goesan, the bamboo of Sacheon, the lotus seeds of Jeongeup, the beans of Paju, and the lilies of Taean. AmorePacific not only purchases these ingredients but also sells other specialties from these regions to its employees and organizes field trips to the farms so as to help revitalize the local economies.