AmorePacific’s expansive sway is also on manifest display in Japan, where the company continues to diversify the brands it introduces and the channels of distribution it uses. With the brand name “AmorePacific” having securely found its place in the Japanese department stores, Etude has had a successful start as a color makeup specialist, opening eight road shops in Tokyo and other major cities. IOPE was also effectively introduced to Japanese consumers via TV and infomercial channels, while Mamonde and Ryo have made their ways into convenience stores and drugstores, thereby enhancing their respective global profiles.

In the meantime, AmorePacific has aggressively increased the number of the shops for its newly launched brands in China, such as Sulwhasoo and Innisfree. The company has also reinforced the TV, magazine, and online advertising campaigns and promotions for Laneige, Mamonde, Sulwhasoo, and Etude so as to increase their profile on the Chinese market. Innisfree, in particular, which had a promising start in Shanghai, is rapidly becoming the next major source of growth for AmorePacific by taking the upper hand over China’s growing eco-friendly cosmetic market.

In Southeast Asia, Sulwhasoo has successfully landed on the shores of Singapore, Thailand, Taiwan, and other markets, solidifying its position as a world-renowned brand of cosmetic products based on the traditional herbal medicine of Korea. Laneige continues to reach out to a widening customer base, particularly in Malaysia and Vietnam, by renovating the existing shops and adopting active marketing activities.

In Southeast Asia, Sulwhasoo has successfully landed on the shores of Singapore, Thailand, Taiwan, and other markets, solidifying its position as a world-renowned brand of cosmetic products based on the traditional herbal medicine of Korea. Laneige continues to reach out to a widening customer base, particularly in Malaysia and Vietnam, by renovating the existing shops and adopting active marketing activities.

In Southeast Asia, Sulwhasoo has successfully landed on the shores of Singapore, Thailand, Taiwan, and other markets, solidifying its position as a world-renowned brand of cosmetic products based on the traditional herbal medicine of Korea. Laneige continues to reach out to a widening customer base, particularly in Malaysia and Vietnam, by renovating the existing shops and adopting active marketing activities.

In Southeast Asia, Sulwhasoo has successfully landed on the shores of Singapore, Thailand, Taiwan, and other markets, solidifying its position as a world-renowned brand of cosmetic products based on the traditional herbal medicine of Korea. Laneige continues to reach out to a widening customer base, particularly in Malaysia and Vietnam, by renovating the existing shops and adopting active marketing activities.

In Southeast Asia, Sulwhasoo has successfully landed on the shores of Singapore, Thailand, Taiwan, and other markets, solidifying its position as a world-renowned brand of cosmetic products based on the traditional herbal medicine of Korea. Laneige continues to reach out to a widening customer base, particularly in Malaysia and Vietnam, by renovating the existing shops and adopting active marketing activities.

In Southeast Asia, Sulwhasoo has successfully landed on the shores of Singapore, Thailand, Taiwan, and other markets, solidifying its position as a world-renowned brand of cosmetic products based on the traditional herbal medicine of Korea. Laneige continues to reach out to a widening customer base, particularly in Malaysia and Vietnam, by renovating the existing shops and adopting active marketing activities.

Since Sulwhasoo first entered the North American market in 2010, AmorePacific has been seeing an incremental increase in its sales. Sulwhasoo and AmorePacific are both performing strongly at high-end department stores like Bergdorf Goodman and Neiman Marcus as well as Sephora, while also faring well on the said stores’ online channels. Moreover, AmorePacific is opening an increasing number of its dealerships in Chinatowns and other regions that cater primarily to the local Asian population.

AmorePacific bought off the French luxury perfume house, Annick Goutal, in 2011. Although the inevitable processes of rearranging the channels of distribution and corporate restructuring have brought down the perfumery’s growth rate and profit margins for the time being, we expect that the restructuring will enhance the efficiency, the profit structure, and the product portfolio of Annick Goutal in the long run.